Why Join

The West Virginia Hospitality & Travel Association (WVHTA) is one of the primary organizations representing West Virginia’s tourism industry. Created through the consolidation of the WV Hotel & Motel Association, WV Restaurant Association, and WV Travel Industry Association. WVHTA has evolved into an important voice for West Virginia businesses and organizations involved in the hospitality and travel industry. An example of true industry partnership, WVHTA connects members to services, to information and to each other.

WVHTA’s members represent many of the attractions, restaurants, hotels, suppliers, service providers and employers that contribute $3.9 billion dollars to West Virginia’s economy annually.  WVHTA represents these members to state government and is their connection to similar organizations nationwide. Through the association’s work, members come together to maintain a strong, united voice dedicated to promoting and supporting hospitality and travel in West Virginia.



West Virginia Tourism by the Numbers

West Virginia Hotel Industry by the Numbers

West Virginia Restaurant Industry at a Glance



Membership Benefits:

  • Influential and respected legislative lobbying
  • Weekly updates of issues during legislative session
  • Promotion of education and training through partnership with WV HEAT
  • Sponsorship of the Governor’s Conference on Tourism
  • Service of experienced full-time staff
  • Use of informational Web site with links to your site
  • Private access to our Members Only section featuring exclusive news and downloads
  • Educational Foundation Scholarship Program
  • Publications/Quarterly Newsletter

Value-added benefits:

Payment Processing by Heartland

Lodging Email – Processing

Heartland Payment Systems is honored to partner with the WVHTA. We are committed to the growth of the hospitality industry and your success. Rest easy knowing our payment processing solutions will leave you with more time for what’s important – making your guests feel right at home.

Secure, Flexible Card Processing

Take payments securely anywhere, via any method on any device. Heartland Secure uses EMV, end-to-end encryption and tokenization to protect your customer’s card data and is backed by one of the only comprehensive breach warranties in the industry. 

Transparent Pricing

Through an interchange-plus pricing model, you’ll always know how much you pay us and how much goes to the card brands. 

Fast funding

Regardless of bank relationships, you’re eligible to receive your money from all card transactions the very next business day – including weekends. 

Robust Reporting

Check batches, deposits and transactions, run reports, download data, view statements, dispute transactions and order equipment, all in real time 24/7/365 through Heartland’s robust portal. 

Customer Service

Our U.S.-based service center provides live customer support 24/7/365, with calls answered in less than ten seconds on average.

At Heartland, we offer reliable solutions you can trust. Let us help you with the complexities of payment processing, so you can focus on what you love most about running your business.