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Greenbrier County Convention and Visitors Bureau, Inc - Lewisburg, WV

Director of Destination Development

Reports to: President and CEO
Approved by: Executive Committee Date: 5/10/2022

Position Summary: The Director of Destination Development will work closely with our tourism
partners to create opportunities for new programs and products to further the organization’s
mission of impacting the area’s economy by promoting it as a premier tourism destination.
Responsibilities will include community and partner relations, group sales, advocacy, and
project management. This position reports directly to the President and CEO and will serve as
second in command of the organization in their absence.

Responsible for community and partner development and retention
• Develop relationships and assist in building programs to address the needs of the area’s tourism
industry
• Sustain and strengthen relationships with partners
• Spearhead the annual partner education program
• Creates and sends monthly Partner E-News
• Coordinate and disseminate annual partner surveys
• Create and update partner database in CRM (customer relationship management) system

Create and lead a group sales program
• Collaborate with hotels and event venues to secure group bookings
• Lead the CVB Group Sales Committee
• Represent the Greenbrier Valley at industry shows and sales missions
• Develop, implement, and manage a sales strategy
• Responsible for the partner side of the customer relationship management system
• Manage RFP/lead distribution within the CRM system
• Collaborate with marketing staff to maintain sales materials

Assist the CEO in advocacy efforts
• Represent the CVB on local and state committees and boards
• Represent the CVB at tourism industry events
• Develop strong relationships with key stakeholders
• Assist the CEO with advocacy strategies

Other duties
• Participate in continuing education activities
• Stay current on tourism trends
• Prepare monthly reports for the CEO and board of directors
• Assist with the development of the annual budget
• Other duties and special projects as assigned

Minimum Qualifications
• Bachelor’s degree in business, hospitality and tourism, marketing, communications, or public
relations.
• Five (5) years of experience in hotel, hospitality and tourism, economic development, CVB sales,
and management. CVB experience is preferred but not required.
• Three (3) years of management experience
• Proficient use of Microsoft Office programs, such as MS Word, MS Excel, and PowerPoint;
experience with CRM (customer relationship management) software preferred, but not required
• Excellent communication skills, both written and oral
• Excellent public speaking and presentation skills
• Exceptional customer service skills
• Ability to work and make decisions proactively, take the initiative, prioritize, plan and meet
deadlines
• Comfortable collaborating and working with a team
• Demonstrated knowledge of the tourism industry, its vocabulary, and its unique sales and
marketing needs
• Solid organizational skills and ability to multitask
• Ability to work evenings and weekends and be able to travel as necessary

Salary commensurate with experience. Competitive benefits package.

To apply, send a resume and writing sample to:
Kara D. Dense, President and CEO
Greenbrier County Convention and Visitors Bureau
304-645-1000
[email protected]

The Greenbrier County Convention and Visitors Bureau is an equal opportunity employer in its
policies, actions, and goals to comply with state, federal, and local laws. Our policy is to grant equal
opportunity to all qualified persons without regard to race, color, age, gender, sexual orientation,
pregnancy, religion, disability, national origin, or any other legally recognized basis for illegal
discrimination.