As an individual business, can you constantly monitor legislation affecting your business...effectively influence government actions, rules and regulations...adequately convey the needs and wishes of your business to various governmental agencies and other groups...take time to assist in the development of state marketing programs and activities...and properly educate and train your employees to improve their job efficiency and your bottom line?
If the answer to any of these questions is "NO", then you need to belong to the West Virginia Hospitality & Travel Association.