Making Sense of Analytics and Online Reporting                       

Presented by: Chris Adams

Director of Online Marketing
Miles Media

Wednesday, April 21, 2010
Time: 10:00 AM ET

Chris will demonstrate how you can make sense of analytics and online reporting, regardless of your budget, past marketing programs or the analytical tools you currently use.

In recent years we have seen an explosion in data and the sophistication of how tools allow us to use information to make smart marketing decisions. Chris calls this data driven market.
 
This class will look at a variety of programs, approaches and tools where we can make smart marketing decisions to improve the return on each and every part of your marketing program.
 
We'll look at the essentials of web analytics, of data driven markets and how they are integrated with the overall marketing programs.
 
We'll look at the latest and often free analytic tools and how you can integrate those, how you can use these tools to constantly improve your marketing programs, whether it's your search engine marketing, keyword buys, search engine optimization, e-mail marketing program, or conversion from inside your Web site.
 
Finally, we'll look at how to use reporting in clear and compelling ways to demonstrate that you are a celebrity to your industry partners and to your other stake holders and the overall impact of your marketing programs. 

Register for this class today.
 
This class is brought to you by...
 
The Eastern Band of Cherokee Indians
"There's always something special going on in Cherokee."