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Survey: Value Remains Focus for Travelers in 2010 |
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Tuesday, 30 November 1999 00:00 |
Travelers will continue to seek value from hotels,
restaurants and airlines into 2010, according to the most recent
installment of the travelhorizons™ survey co-authored by Ypartnership
and the U.S. Travel Association. Although more than half (53 percent)
of respondents said they're planning a vacation by April, they said
they're doing so with an eye on costs. Additionally, consumers will
embrace the next generation of online booking tools.
On the list of what's hot for leisure travelers: Drive
vacations, mid-priced hotels, low-cost carriers, all-inclusive resorts,
packaged vacations and cruises. What's not: Luxury hotels and resorts,
first-class air and five-star dining. The survey also indicates that
people are planning longer vacations, translating into additional hotel
nights.
Demand for business travel services, on the other
hand, will continue to languish until the economy turns around. The
travelhorizons survey revealed that only 18 percent of U.S. adults are
planning to take at least one overnight trip for business purposes
between now and the end of April 2010. Those who do travel said they're
most interested in same-day business trips, coach-class air, upscale
lodging at mid-scale prices, free breakfast and free high-speed
Internet access.
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