|
West Virginia Tourism Strategic Plan Regional Workshops |
|
Friday, 28 October 2011 00:00 |
|
As you may know, the Department of
Commerce, with support from the Legislature, the Governor and the Tourism
Commission, is conducting a strategic plan for the long-range growth and
development of the tourism industry. This is a result of SCR 31, which
was passed during the 2010 legislative session. After a lengthy process
to review proposals for completing this research, AECOM was selected and the
study is underway.
AECOM and the West Virginia Division of Tourism
will host four regional workshops in November. These workshops will
provide much needed input for the Tourism Analysis and Strategic Plan being
developed by AECOM over the coming months. It is important that all
stakeholders are given an opportunity to participate in the development of this
plan, and we are encouraging members of the tourism industry and other
interested parties to assist in this effort.
Please plan to attend the workshop nearest your
area. This will be your opportunity to provide input for the study.
Please RSVP to Joe Black at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
if you plan to attend. The
locations and dates are listed below.
- November 9
– McFarland House, Martinsburg, 10 a.m. – 2 p.m.
Address: 409 South Queen St., Martinsburg, WV 25401
- November
10 – Tamarack, Beckley, 9 a.m. – 1 p.m.
- November
15 – Blennerhassett Hotel, Parkersburg, 9 a.m. – 1 p.m.
- November
16 – Stonewall Resort, Roanoke, 9 a.m. – noon
Regional Workshops
|
▪
|
Welcome and introductions
|
|
▪
|
Discussion of overall plan goals and objectives
|
|
▪
|
Facilitated discussion - regional tourism product
development
|
|
|
- AECOM presentation
|
|
|
|
▫
|
Profile of the regional tourist attractions and assets
|
|
▫
|
Macro-level industry trends as they apply to each region
|
|
|
|
- Group discussion
|
|
|
|
▫
|
Strengthening existing product
|
|
▫
|
New product development opportunities
|
|
|
▪
|
Break
|
|
▪
|
Facilitated discussion - programmatic tourism
strategies (e.g. hospitality training, funding, technical assistance,
industry communications)
|
|
|
- AECOM presentation
|
|
|
|
▫
|
Summary of local/regional needs from stakeholder
interviews
|
|
▫
|
Examples of industry best practices from elsewhere
|
|
|
|
- Group discussion
|
|
|
|
▫
|
Confirmation of local/regional needs
|
|
▫
|
Developing recommendations for WV programs and actions
|
|
|